This is what happens when you spend an hour in an Iowa hotel room wading through political TV ads. BuzzFeed UK's Jim Waterson is in the US for the primary season.
Watching TV in Iowa has become completely insufferable, due to the non-stop barrage of TV ads.
As a British person in Iowa, nothing quite prepares you for the sheer overwhelming nauseating sensation of high-powered and completely contradictory political messages being chucked out of the TV screens every 30 seconds during the caucus season.
In the UK we have tight restrictions on politicians buying adverts on TV and radio: they can't. Instead, each political party gets a handful of five minute slots provided to them by public broadcasters during election periods, during which they produce boring and worthy films that no one watches or gives a damn about.
In the space of an hour there were at least 17 political adverts, many of them running side-by-side with directly contradictory messages, sometimes beside identical messages from associated super PACs, and sometimes just repeatedly hammering the same message until any sane person would want to turn off the TV.
First up: an advert about how people love Bernie Sanders, soundtracked by Simon & Garfunkel's "America".
You can tell they love Bernie because the signs say "We Love Bernie".
TV
This cuts to a shot of a small child stealing an animal, all in the name of politics.
TV
via BuzzFeed - Politics http://ift.tt/1PamepX
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