Just really, really bad timing.
Twitter user vmz80 was among the first to notice the extremely unfortunate placement of an ad in Friday's edition of Folha de São Paulo, one of the biggest newspapers in Brazil.
The ad, which features a large truck, reads "Get Ready Brazil" and is RIGHT next to a piece on the attack in Nice on Thursday night — in which a truck was driven into a crowd of people — that killed 84 people.
Folha de São Paulo / Via Twitter: @Vmz80
That's...not good.
So much NOPE.
The ad is for a mobile museum that's touring the region, sponspored by the insurance company Bradesco.
People called the design choice "a miserable layout."
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